The Guardian, The Economist and The Financial Times share insights on how the newsletter format is being used to deepen reader relationships and bolster subscription offerings
What does the future hold for newsletters?
Turning audience metrics into personalised features
How can newsrooms turn audience metrics into products and services benefitting both their readers and their business? That was the key question at a panel powered by Google’s Digital News Initiative at news:rewired today. There is nothing like “too much personalisation,” according to Thomas Schultz-Homberg, chief digital officer at German news outlet Frankfurter Allgemeine Zeitung. […]
15 open-source tools journalists can use to improve their reporting
At today’s news:rewired conference, Leila Haddou, data journalist at The Times and Sunday Times, shared her favourite free and open-source tools to help journalists develop better skills for interactive and visual reporting. The tools range from story gathering to data visualisation and digital storytelling. There’s no technical expertise required here, just a bit of playing around and […]