The Telegraph, News Broadcasting Digital and The News Movement are using platforms like YouTube and TikTok to create new revenue streams. Or are they just chasing the algorithm?
Why publishers can no longer ignore social video
Podcast: Sean Gourley on why technology is dictating newsroom strategy
Generative AI is advancing at an unprecedented speed and newsrooms will find it harder to keep up if they completely reject the tech, says the physicist and serial entrepreneur
How The Telegraph turns community into content
The publisher uses reader comments to surface stories that journalists would have otherwise missed, enhancing the value of its subscription offering
Mattia Peretti: ‘Audiences are missing from the conversation about AI’
It is no wonder that readers do not like or trust the news when it is not created to respect them and their time, says a media visionary
Reinventing digital advertising (now that cookiepocalypse is not happening)
How News UK and Reach plc are building their own first-party advertising platforms to take command of new commercial opportunities
Your questions answered: how to price news products
Candr Media Group CEO Chris Dicker on how to charge the right amount at a time of AI companies undermining the business model of news
Former CNN anchor Nina dos Santos: “No longer can a news outlet’s name guarantee the audience will come and stay”
Everything we know is changing in the age of big tech and big data, except this: journalism must find a way to survive and many forces are trying to make sure that does not happen
Humans vs machines: the publishing world’s tech tango
Tech for humans or humans for tech, that is the question writes Andrew Webb
How The Economist reached young audiences through new formats and brand marketing
With trust in traditional media on the decline and rapidly changing consumer habits, The Economist knows that not even its 181 years of history make it too big to fall. So, over the past couple of years, the publisher invested heavily in marketing and audience growth strategies that it hopes will solidify its position as a leading […]