Media Wales’s head of web, Paul Rowland, told the news:rewired conference today that regional news titles are “perfectly poised” to embrace BuzzFeed-style shareable content, but also warned that “not optimising your content for sharing is as damaging as not using basic SEO”.
Five ways BuzzFeed makes content people want to share
Jack Shepherd, editorial director of BuzzFeed, delivered the keynote address on ‘shareable content’ today at the 11th news:rewired conference, held today in London. Handily, he delivered it at a list…
As it happened: Social media judgement and shareability
Following on from the keynote, this session kept the spotlight on social media with a look at key issues for news outlets to consider