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With trust in traditional media on the decline and rapidly changing consumer habits, The Economist knows that not even its 181 years of history make it too big to fall. So, over the past couple of years, the publisher invested heavily in marketing and audience growth strategies that it hopes will solidify its position as a leading […]
FT Live and FT Strategies are two divisions that earn revenue for the publisher. But their true value lies in bolstering the business as a whole
The coronavirus pandemic has forced news organisations to reconsider many of their strategies, both because of the economic pressures facing newsrooms and that audiences have been stuck indoors during lockdown.
The Telegraph, Slate and Frontier Myanmar discussed how leveraging audio can be a way to drive subscriptions and memberships.
From battling disinformation to dealing with online abuse and mental health crisis, journalists around the globe are feeling the impact of the covid-19 pandemic.
ICFJ’s global research director and Newsrewired keynote speaker Dr Julie Posetti sheds the light on the reality behind the data.
Robots are now capable of doing pre- and post-match coverage of 26 football leagues in a fraction of time, so you would forgive sports journalists for feeling replaceable.
But original reporting is safe in times of automation, according to Henning Johannesson, chief product officer of the Swedish company United Robots who spoke at Newsrewired earlier this month (7 July 2020).
As the media industry continues to be disrupted by the effects of the covid-19 pandemic, Journalism.co.uk has decided to bring our Newsrewired conference online.
But that doesn’t mean we have to miss out on access to top expert insights, learning practical skills, and network with other great minds. Better than that – a virtual event allows us to bring you all of this, wherever you are.
As half of publishers bet on reader revenue as their main source of income in 2020, there is no hiding from the fact that news is no longer largely subsidised by advertising. Newsrooms are increasingly in charge of developing new, engaged audiences, as well as understanding metrics and creating new revenue streams.
The acquisition has seen The Memo’s back catalogue of content transferred to Forbes.com, thus making it accessible to 80 million readers worldwide. As the title ceased to exist, its team of 80 has joined Forbes, which allowed the business publisher to expand its network of contributors across the continent to more than 200.
Difficulty to monetise, discover content and issues around privacy are some of the reasons why publishers are reluctant to start producing content for voice-controlled devices, despite their potential to be a new revenue and content stream. At Newsrewired (6 March), a panel of experts discussed how they are tackling these concerns.
Speakers from Reach, Nice-Matin and NewsBlocks will join us at Newsrewired
Is it worthwhile converting your written content into audio and making it available on Amazon Alexa or Google Chrome? What if stories focused on solutions rather than problems could attract a larger audience? And why is it important to get out of the London bubble and focus on your regional readers?