podcast

5 posts

Leveraging audio to drive subscriptions and memberships

The coronavirus pandemic has forced news organisations to reconsider many of their strategies, both because of the economic pressures facing newsrooms and that audiences have been stuck indoors during lockdown.

The Telegraph, Slate and Frontier Myanmar discussed how leveraging audio can be a way to drive subscriptions and memberships.

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Grow your audience by hosting a live podcast recording

News organisations are increasingly looking at ways to leverage the popularity of podcasts to engage with their audience.

But have you ever stopped to think about the potential of a live podcast? From a workshop at Newsrewired (27 November 2019), Suchandrika Chakrabarti, host of Freelance Pod, discussed how meeting your podcast audiences face-to-face can be an effective way to bring conversations to life and engage with your fans on a more intimate level

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“Diversity is not about political correctness. It’s about quality journalism”

Lack of diversity in the newsroom, biased reporting and dipping trust in the media have all been hot topics for the past few months.

But how can we ‘unbias’ the news? In a Journalism.co.uk podcast, Tabea Grzeszyk, CEO and co-founder of the collaborative network for journalists Hostwriter, tries to answer that question in a new book called Unbias the News: Why diversity matters for journalism.

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