Journalism is about storytelling, right? It’s a narrative form, isn’t it? What about using non-narrative means to disseminate news around issues like climate change, the financial crisis or coalition politics. Our final session looked at the use of computer games in the future of journalism
Journalism students need to be taught advertising, branding, building relationships, says ad entrepreneur
Rick Waghorn, founder of locally-focused advertising network Addiply, said that if we want to build a pyramid of news we have to start at the bottom level based on a local advertising market and messages
Community editors should be an integral part of the newsroom, says Media Wales’ Ed Walker
Focusing on local history, getting input from experts, and making journalism a two-way stree using interactive features are some of the ways to build communities around content, Walker told delegates
Tight-knit communities make brands successful, not numbers, says Joanna Geary
Times communities editor Joanna Geary tells news:rewired that it shouldn’t just be eyeballs anymore but about engaging with existing readers and communities around content
Introducing new speakers for news:rewired – beyond the story
We’ve been adding new speakers to our agenda for news:rewired – beyond the story over the past few weeks. In case you missed the changes, here’s who is joining us.