A powerful mission can only get you so far, says Jakub Parusinski at Kyiv Independent. To keep growing, you must focus on relevance, value and personalisation
How Kyiv Independent is thinking of audience trust as a marketing problem
How The Times is running towards a digital-first future
“Who is the enemy? Is it the stagnant economy, the tech platforms or news avoidance? I’d suggest it’s none of those. The enemy is inertia,” says head of digital Edward Roussel at Newsrewired
Countering news avoidance: focus on relevance and value
Readers engage with the news when they feel like they have a stake in their news outlet of choice