monetisation
Difficulty to monetise, discover content and issues around privacy are some of the reasons why publishers are reluctant to start producing content for voice-controlled devices, despite their potential to be a new revenue and content stream. At Newsrewired (6 March), a panel of experts discussed how they are tackling these concerns.
How to reinvent your mobile storytelling
Fifty-six per cent of UK news consumers get their news via smartphone. Although technology has changed the distribution of news dramatically, most stories are still told in the same way as they were 100 years ago. One of our workshops will teach you how to create mobile-friendly stories using creative visual formats, such as AMP stories, timelines, and more.
Despite the rise in sales of voice-controlled devices, such as Amazon Alexa or Google Home, the difficulty of monetising content holds publishers back from innovating on voice platforms.
One of the panels at the Newsrewired conference will explore projects by early adopters and look at the benefits of investing in smart, speaker-friendly content.