Luke Lewis

4 posts

Buzzfeed UK editor Luke Lewis’s tips for growing social media communities

The newly-appointed editor of Buzzfeed UK , former social media editor of NME Luke Lewis, has a wealth of experience in building online communities.

As publications become more social-media savvy, editors are beginning to realise the importance of asking readers for feedback. What they too often forget, as Lewis told the news:rewired conference in London today, is the crucial “second part” of actually responding.

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Social news: NME’s hashtags, Channel 4’s Twitter engagement, and Tumblr’s cats

Luke Lewis, editor, NME.com; Marc Cooper, head of publishing at Northcliffe Digital; Faisal Islam, economics editor, Channel 4 News; Mark Coatney, media outreach director, Tumblr discuss engaging with readers via various social platforms.

For more from news:rewired – full stream ahead follow #newsrw

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