innovation

22 posts

How The Economist reached young audiences through new formats and brand marketing

With trust in traditional media on the decline and rapidly changing consumer habits, The Economist knows that not even its 181 years of history make it too big to fall. So, over the past couple of years, the publisher invested heavily in marketing and audience growth strategies that it hopes will solidify its position as a leading […]

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How to lead a media organisation in 2021

“The industry has been on a digital transformation journey for a quarter of a century,” said newsroom strategy expert Lucy Kueng in a podcast with Journalism.co.uk. However, very few media companies have successfully pivoted to digital and those who did had a rather rocky ride. To find out more about challenges newsroom leaders are facing in […]

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Podcast: Julie Posetti, global research director of ICFJ, on post-pandemic future

From battling disinformation to dealing with online abuse and mental health crisis, journalists around the globe are feeling the impact of the covid-19 pandemic.

At our digital journalism conference Newsrewired this week (1 December 2020), Julie Posetti, global research director of the International Centre for Journalist (ICFJ), gave a keynote speech on how covid-19 has impacted both journalists and news organisations, with one eye on how to enter 2021 with renewed strength and determination.

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How the pandemic made newsrooms more creative

One of the biggest challenges for newsrooms during the coronavirus pandemic is continuing to lead change and innovation, while staff are burning out and the industry faces economic pressures.

Newsroom leaders and industry experts discussed how the crisis brought new opportunities to experiment and innovate.

Regional publisher Reach Plc had to juggle new working practices and furloughed staff with the launch of new websites. Meanwhile the BBC pressed ahead with smart speaker technology during the pandemic.

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Working from home: good for productivity, bad for innovation?

Like many others in the industry, Journalism.co.uk decided to bring Newsrewired digital journalism conference to your computer screens instead of a physical venue due to the covid-19 pandemic. We swapped out plans to host the event in Manchester for a four-day series of discussions on Zoom – all while adjusting to working from home ourselves.

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