The way we frame the problem has a lot to do with the solutions we end up with.
As journalists, we are hard-wired to tackle difficulties head-on, asking direct questions, and looking for verifiable evidence to support the predictable outcome.
This post contains the presentations from session 1B featuring Laura Oliver, community co-ordinator, news, the Guardian; Kate Day, social media and engagement editor, the Telegraph and Cathy Ma, head of social media, IPC Media.