The Daily Star, The Times and Sunday Times, The Economist and The South China Morning Post have all created strategies to discover and attract younger and more diverse readers
How to identify new audience growth opportunities
Journalism students need to be taught advertising, branding, building relationships, says ad entrepreneur
Rick Waghorn, founder of locally-focused advertising network Addiply, said that if we want to build a pyramid of news we have to start at the bottom level based on a local advertising market and messages
Thoughts from our speakers: Rory Brown on building personal brands and networks
In the run up to news:rewired we’ll be publishing some thoughts from our speakers on the subject of their session. In this post, co-founder of Briefing Media Ltd, Rory Brown talks about the importance of personal brands and networks, and about starting any model with the reader in mind
Thoughts from our speakers: Rick Waghorn on entrepreneurialism and ‘journalist as network’
In the final two weeks before news:rewired we’ll be publishing some thoughts from our speakers on the subject of their session. In this post, Addiply and MyFootballWriter founder Rick Waghorn discusses branding and entrepreneurialism for journalists
Thoughts from our speakers: 1000 Heads’ Molly Flatt on branding and entrepreneurialism
In the final two weeks before news:rewired we’ll be publishing some thoughts from our speakers on the subject of their session. We asked 1000 Heads’ Word of Mouth Evangelist Molly Flatt about branding and entrepreneurialism for journalists working in a digital age
Links: Branding and entrepreneurialism – standing out from the crowd
Here are some more useful links and resources on topics up for debate at news:rewired – beyond the story.
This time we’re looking at Branding and entrepreneurialism, with Rory Brown, Molly Flatt, Rick Waghorn and Alex Wood, getting advice from those who have already bought the ‘making it on your own’ T-shirt and those who are just taking their first steps as an entrepreneur in the media business. And it’s not just about the individual, or startup – what about long-established news organisations? How should they be balancing and communicating their own business brands with that of their individual journalists? Or is branding really the journalist’s domain at all?