audience growth
Rouven Leuener is group head of digital product at Neue Zürcher Zeitung (NZZ), one of the oldest Swiss, German-language newspapers. He took the lead on digital innovation five years ago and, during this time, he launched a number of digital products, such as a text-to-speech audio player feature that converts written articles into audio, to widen audience reach.
One of the reasons why the public increasingly mistrusts the media is that journalists are spending less time outside of their London offices, losing touch with what interests, inspires and bothers people outside the capital.
With our newsrewired conference just around the corner on 7 November, this podcast catches up with a few of our confirmed speakers to explore what they will be talking about and how you can take the information from our panels and workshops into your newsroom.
Listen in to Sarah Marshall, our keynote speaker and head of audience growth at Vogue International, offering insights into growing your online pool of readers.
We are pleased to announce that Sarah Marshall, head of audience growth at Vogue International, will be our keynote speaker at the upcoming newsrewired conference in November.
Audience growth is the key aim of every news organisation. Figuring out not only who follows your content but who will pay attention to it next is key for staying on top of your game.
Since Facebook changed its news feed algorithm, it has become harder for news organisations to gain traffic from platform shares.
In her keynote speech at newsrewired in London on 7 November 2018, Sarah Marshall will share her best tips on widening your pool of readers and spotting new trends in content sharing.
She will talk data, key performance indicators (KPIs), plans and targets; patterns in traffic and reader behaviour; the Facebook algorithm and the growth of search; and how Vogue is engaging audiences on Instagram and Snapchat.