The Telegraph, News Broadcasting Digital and The News Movement are using platforms like YouTube and TikTok to create new revenue streams. Or are they just chasing the algorithm?
Why publishers can no longer ignore social video
How to discover value and build trust with newsletters
The Times, The Telegraph and Journo Resources explored how email helps relationships grow between readers and publishers – be that legacy brands or niche titles.
How Kyiv Independent is thinking of audience trust as a marketing problem
A powerful mission can only get you so far, says Jakub Parusinski at Kyiv Independent. To keep growing, you must focus on relevance, value and personalisation
How The Times is running towards a digital-first future
“Who is the enemy? Is it the stagnant economy, the tech platforms or news avoidance? I’d suggest it’s none of those. The enemy is inertia,” says head of digital Edward Roussel at Newsrewired
‘Your copy should read like a WhatsApp message’: How to create content for and with Gen Z
JOE Media and NEED TO KNOW trade notes on how to discover and appeal to under 23s on social media
Build a community, not an audience: find out what your readers value and want to pay for
News brands start to pay close attention to user-first models as they are key to successful subscription and membership programmes
How to identify new audience growth opportunities
The Daily Star, The Times and Sunday Times, The Economist and The South China Morning Post have all created strategies to discover and attract younger and more diverse readers
Learn to create an audience-first strategy with Condé Nast’s internal audience growth training
Sarah Marshall, head of audience growth at Vogue Global Network led the workshop on better understanding who your typical target audience is and what types of news content would resonate the most.
Lessons from Culture Trip’s content engagement strategy for addressing user needs
The travel media startup has found success in understanding what audiences are searching for and commissioning content based on that data – but what does this mean for news organisations?
Why Forbes bought UK business publication The Memo as part of its European expansion
The acquisition has seen The Memo’s back catalogue of content transferred to Forbes.com, thus making it accessible to 80 million readers worldwide. As the title ceased to exist, its team of 80 has joined Forbes, which allowed the business publisher to expand its network of contributors across the continent to more than 200.