algorithms
Rouven Leuener is group head of digital product at Neue Zürcher Zeitung, one of the oldest German-language newspapers in Switzerland. He took the lead on digital innovation five years ago and shared his experience of experimenting with dynamic ‘paygates.’
We are pleased to announce that Sarah Marshall, head of audience growth at Vogue International, will be our keynote speaker at the upcoming newsrewired conference in November.
Audience growth is the key aim of every news organisation. Figuring out not only who follows your content but who will pay attention to it next is key for staying on top of your game.
Since Facebook changed its news feed algorithm, it has become harder for news organisations to gain traffic from platform shares.
In her keynote speech at newsrewired in London on 7 November 2018, Sarah Marshall will share her best tips on widening your pool of readers and spotting new trends in content sharing.
She will talk data, key performance indicators (KPIs), plans and targets; patterns in traffic and reader behaviour; the Facebook algorithm and the growth of search; and how Vogue is engaging audiences on Instagram and Snapchat.
With less than a month to go until the next news:rewired conference taking place at MSN HQ in London on 1 December, we’re pleased to announce the afternoon session that will round up a day full of ideas, trends and techniques for journalists: automation in news.