François Nel, researcher, academic and consultant on newsroom and digital business innovation; Tom Standage, digital editor, the Economist; Chris Newell, founder, ImpulsePay; and Alex Watson, head of app development, Dennis Publishing, shared their experiences and successes in getting readers to pay for content
LIVE: Session 1B – Paid-for content models
How can we to make money from online content? That is the million dollar question in the news industry today and one which continues to be answered in many different ways. As we move into another year it’s time to return to the debate and look at how the main models being pursued in the industry today which can be adopted by both national news titles as well as more niche outlets and magazine publishers, be it through app subscriptions, a bold paywall or a more metered approach. This session will also look at how Apple’s Newsstand, which was released in October, has increased app downloads for magazine publishers
Image by Images_of_Money on Flickr. Some rights reserved.