How News UK and Reach plc are building their own first-party advertising platforms to take command of new commercial opportunities
Reinventing digital advertising (now that cookiepocalypse is not happening)
Publishers are experimenting with smart speakers, addressing concerns around monetisation and discoverability
Difficulty to monetise, discover content and issues around privacy are some of the reasons why publishers are reluctant to start producing content for voice-controlled devices, despite their potential to be a new revenue and content stream. At Newsrewired (6 March), a panel of experts discussed how they are tackling these concerns.