Growing revenue with innovative editorial strategies
UK publishers are among the most successful and innovative in the world. Join us for a day of exclusive sessions where you and a small, private group of delegates get the opportunity to learn directly from the best innovators in the field.
On 26 November, the day before the Newsrewired conference, you will visit four top UK publishers, take part in tailored sessions and workshops, and forge new contacts with senior innovators in digital publishing. Refreshments throughout the day and a networking lunch are provided. The day will end with a debrief session and cocktails.
Programme:
8:40 Welcoming delegates
We will meet in front of the Adelphi building, get to know each other and get ready to visit The Economist.
9:00 – 10:00 News innovation at The Economist
Claire Overstall, SVP of customer and operations
Adam Roberts, digital editor
Our first stop will offer the opportunity to speak to Claire Overstall, who is responsible for subscriber engagement, retention, customer service and operations, and Adam Roberts, who oversees all of The Economist’s digital journalism. They will discuss the decisions to introduce subscriptions for podcasts and to make the Espresso product available for free to all students around the world, as well as answer questions about digital strategy and what makes The Economist unique.
10:30 – 14:00 The path to profitability | Essential strategies for sustainable growth, with FT Strategies
Jim Egan, principal
Next, we will visit the iconic Bracken House, home to the Financial Times and its consulting arm, FT Strategies. After refuelling with teas and coffees kindly provided by FT Strategies, we will hear from Jim Egan about essential strategies to drive profitability, from optimising your print operation to diversifying revenue and funding new growth streams.
The morning of intense learning and brainstorming will make us hungry. We will stay at FT Strategies for networking lunch.
14:15 – 15:15 How Fortune made a fortune with reader revenue and brand expansion
Oliver Smith, news editor
Alex Wood Morton, executive editor
Our third stop of the day will be Fortune, at 1 Poultry. Alex Wood Morton will share with you how the news publisher generated more than $100 million in revenue last year, a third of which came from its digital advertising and subscription business.
This visit will also offer a unique opportunity to experience an agile startup newsroom in action. The office has redefined traditional layouts, with departments seated together in a collaborative environment that fosters teamwork. You will see firsthand how product management tools are used to plan news coverage and manage the story pipeline. The newsroom operates in an interdisciplinary manner, with constant communication between teams, allowing everyone to work together efficiently and seamlessly.
16:00 – 17:30 Revenue growth with user needs model, Metro.co.uk
Martina Andretta, head of growth
Sofia Delgado, audience growth director
Alice Murphy, senior news editor
The final session will take place at The Metro, one of the youngest publications in the UK as a free distribution daily print title and digital publisher. Three speakers will reveal how the news publisher is finding new audience niches in a crowded market online thanks to a new framework and mindset. Find out how they are extending their brand by adopting new strategies in a traditional newsroom.
17:45 – 19:00 Debriefing at a pub
There’s no better way to finish this “pub crawl” than at an English pub. We will debrief the day and compare notes over a pint or whatever your tipple of choice is.
Book tickets for the study tour and the conference and save £50! If you already registered for Newsrewired and want to upgrade your ticket to include the study tour, please get in touch with Marcela.
Get a taste of what you will learn
How The Economist reached young audiences through new formats and brand marketing
With trust in traditional media on the decline and rapidly changing consumer habits, The Economist knows that not even its 181 years of history make it too big to fall. So, over the past couple of years, the publisher invested heavily in marketing and audience growth strategies that it hopes will solidify its position as a leading go-to news source for younger audiences. Read more