Tracy Yaverbaun

Tracy Yaverbaun Jones is the general manager of The Times and The Sunday Times, with a background in media, digital strategy, publishing and lifestyle brands.

Formerly, she held key positions including chief marketing officer at Soho House Group, vice president of digital at Hearst International, and head of brand development at Instagram. Tracy’s expertise was cultivated during tenures at Facebook and AOL, where she played integral roles in driving business growth and innovation. With a proven track record of strategic leadership, Tracy continues to shape the future of media and digital innovation.

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