Patricia Volanska is the head of social media, podcasts and video at Denník N, one of the most influential opinion-forming media outlets in Slovakia. She oversaw the communication strategy for Denník N’s 10th anniversary subscription campaign, which successfully attracted 24,000 subscribers within just two weeks through almost exclusively organic efforts in a country of 5 million people with strong pro-Russian tendencies.
Before joining Denník N, she served as a general state counselor responsible for strategic communications at the Ministry of Interior of the Slovak Republic. She left her position after a pro-Russian coalition began forming in Slovakia.
Slovakia’s Dennik N’s bold campaign brought 10,000 new subscribers in just four days
The news organisation asked readers to pay what they wanted – even nothing – and promised to “keep monitoring depressing news so they wouldn’t have to.” The result? Its biggest subscription spike ever. Read more