Nina is the editor of Berlingske’s user need unit, experienced in translating user need models into the reality of newsrooms. Breaking it down and making it a natural part of the journalistic process to drive a significant change in the amount of subscribers and developing new ways of working with user needs.
She has been working with digital journalism for the past 10 years, mainly as an editor focusing on making content more valuable to the readers. Before she joined Berlingske, she was a content editor at TV2.dk, the biggest danish digital publisher.