Madeleine White is VP of marketing at Poool and co-founder and editor-in-chief of The Audiencers, spearheading the company’s global expansion and providing digital publishers with the tools, expertise, and inspiration needed to succeed in their membership and subscription strategies. With a deep understanding of the digital publishing industry, Madeleine has developed a strong grasp of the challenges and opportunities that publishing brands face in engaging, monetising, and retaining their audiences.