Lars is the audience development lead at Berlingske Media. Being in a true bridge role, his job is to turn data into insights and then into actual change in the commercial work and – especially – the newsrooms.
He has a background in journalism and has worked in the industry for almost 20 years. Before he joined Berlingske Media, Lars was a consultant who helped implement user needs at multiple publishers to make their reporting more relevant and valuable.
Before that he worked for 10 years at the intersection of journalism and technology at Ekstra Bladet, one of Denmark’s largest and busiest news websites, where he also managed and launched the editorial development team.