In this hands-on workshop, you’ll try different ways of building positive relationships between journalists and individual readers to foster greater loyalty and engagement among your audience.
Philippa Law, head of community at The Telegraph, will share examples and show how they managed to scale up individual interactions across their readership, doubling community participation on opinion articles. She will also talk about the success of the Your Say page, a new vertical where readers can express their opinions, launched in February.
The workshop will provide a framework for engaging readers individually, then lead an activity to help you design opportunities to engage your own audiences. You’ll leave with an actionable set of ideas you can put into practice straight away.