With news organisations under constant pressure to diversify revenue streams, what does success look like in today’s media landscape? This dynamic show-and-tell session will spotlight innovative approaches to generating revenue, featuring real-world success stories from industry leaders. Jon Birchall (LADbible) will share how new product strategies and programmatic advertising have driven impressive revenue growth, while Patrícia Voľanská (Denník N) will reveal the secrets behind a record-breaking subscription campaign that brought in over 10,000 paying subscribers in just four days.
After these rapid-fire presentations, the floor will open to the audience for an interactive Q&A, giving you the chance to dive deeper into the strategies, challenges, and lessons learned. Whether you’re looking to enhance ad revenue, boost subscriptions, or explore fresh monetisation models, this session will deliver practical insights you can apply in your own newsroom.