Keynote | The misinformation ecosystem: how AI is reshaping the battle for truth

In his keynote address, Sean Gourley, founder of Primer, will deliver a compelling analysis of how artificial intelligence and disinformation are converging to create unprecedented challenges for journalism and democracy.

Gourley will explore how disinformation campaigns have evolved beyond simple fake news into sophisticated ecosystems that manipulate public perception through mass bot networks and AI-powered narrative generation. Drawing from his expertise in AI technologies, he will demonstrate how advanced language models can now create convincing text, images, and videos at scale, making it increasingly difficult for audiences to distinguish between authentic and fabricated content.

The session will examine three critical implications for the media industry: the erosion of public trust in traditional news sources, the exploitation of societal divisions, and the emerging concept of cognitive security in our digital information environment. Gourley will offer practical insights for newsrooms and journalists navigating this complex landscape.

Speakers

Sean Gourley
27 November 2024 - 09:40, Main stage