Journalism competes with social media for attention, new audiences and revenue. Yes, social platforms can be a great way to reach new users and experiment with different formats. But newsrooms often tend to adopt the latest Silicon Valley products because they are shiny and new, not because we really need them.
How can we be less reactive and identify opportunities that are worth our time, effort and money? This panel will look at what emerging platforms matter and why, plus how we can use them to our advantage.