There are no shortcuts for the issues facing the news industry. Esther Kezia-Thorpe says that going back to basics will improve trust in news, build better products and grow audiences
The future of news is by people, for people

There are no shortcuts for the issues facing the news industry. Esther Kezia-Thorpe says that going back to basics will improve trust in news, build better products and grow audiences
Media strategy expert Lucy Kueng says that news leaders have to do three jobs at once. They need to be unburdened to deliver on digital transformation
A powerful mission can only get you so far, says Jakub Parusinski at Kyiv Independent. To keep growing, you must focus on relevance, value and personalisation
“Who is the enemy? Is it the stagnant economy, the tech platforms or news avoidance? I’d suggest it’s none of those. The enemy is inertia,” says head of digital Edward Roussel at Newsrewired
Some subscribers will always cancel. It is better to make the exit a clean cut and prioritise relevance for those that stick around
Readers engage with the news when they feel like they have a stake in their news outlet of choice
News avoiders are simply ‘frustrated sense seekers’ who do not see value in traditional journalism, says award-winning journalist Shirish Kulkarni
We need to start thinking of trust as a marketing problem. According to the latest report from the Reuters Institute, almost three quarters of publishers are concerned about the emergence of selective news avoidance. “There is no one central reason why audiences have become so distrusting of the news,” says Jakub Parusinski, CFO and co-founder of […]