As half of publishers bet on reader revenue as their main source of income in 2020, there is no hiding from the fact that news is no longer largely subsidised by advertising. Newsrooms are increasingly in charge of developing new, engaged audiences, as well as understanding metrics and creating new revenue streams.
Learn how to start using artificial intelligence in your newsroom (before it is too late)
The upcoming Newsrewired conference, taking place on 4 June at MediaCityUK, will feature a workshop where delegates will learn how to start implementing artificial intelligence (AI) in their everyday journalistic work.
The session will be led by Charlie Beckett, a professor in the Department of Media and Communications and founding director of Polis, the London School of Economics’ international journalism think-tank.
Newsrewired is coming to MediaCityUK
The next Newsrewired digital journalism conference will take place on 4 June 2020 at MediaCityUK in Greater Manchester.
After 10 years of great talks and networking in London, the Journalism.co.uk team is taking the 26th Newsrewired conference to another UK city renowned for innovation in digital publishing – Manchester.
Grow your audience by hosting a live podcast recording
News organisations are increasingly looking at ways to leverage the popularity of podcasts to engage with their audience.
But have you ever stopped to think about the potential of a live podcast? From a workshop at Newsrewired (27 November 2019), Suchandrika Chakrabarti, host of Freelance Pod, discussed how meeting your podcast audiences face-to-face can be an effective way to bring conversations to life and engage with your fans on a more intimate level
Using artificial intelligence to grow audience engagement during breaking news
Both national and regional newsdesks can benefit from using tools like NewsWhip and Dataminr to respond quicker to unfolding events — but what does this mean for the accuracy of their journalism?
Learn to create an audience-first strategy with Condé Nast’s internal audience growth training
Sarah Marshall, head of audience growth at Vogue Global Network led the workshop on better understanding who your typical target audience is and what types of news content would resonate the most.
‘Less talk, more action’: Why newsrooms must respond to the growing need of diverse representation
When reporters from working class and minority ethnic backgrounds are made to feel welcome, it can help news organisations thrive
Lessons from Culture Trip’s content engagement strategy for addressing user needs
The travel media startup has found success in understanding what audiences are searching for and commissioning content based on that data – but what does this mean for news organisations?
Jenni Sargent, managing director at First Draft, on language around false claims, reaching sceptical audiences and collaboration
Jenni Sargent founded First Draft in 2015 and has since been devising initiatives to support organisations that tackle the challenges of trust and truth online.
Newsrewired proudly supports PressPad to foster greater diversity in UK newsrooms
94 per cent of UK journalists are white. 86 per cent have gone to university. 78 per cent of 18-34- year-olds cannot afford to live in London, away from home, to do unpaid internships and get their foot in the door. PressPad is trying to change that.