Making money
With trust in traditional media on the decline and rapidly changing consumer habits, The Economist knows that not even its 181 years of history make it too big to fall. So, over the past couple of years, the publisher invested heavily in marketing and audience growth strategies that it hopes will solidify its position as a leading […]
Journalists have the skills, contacts and opportunities to have a successful career but they do not always realise it. Unlock your potential with tips from a former Bloomberg anchor turned entrepreneur
News brands start to pay close attention to user-first models as they are key to successful subscription and membership programmes
A guest post from news:rewired speaker and SEO and content strategy consultant Malcolm Coles When national news organisations like the Mail or the BBC take an interest in your specialism, they can siphon off all your search traffic. All of a sudden, you go from being the number one result on Google for a given […]
Liveblogging platform ScribbleLive is to open up its syndication marketplace to allow freelancers to get paid for creating content for its clients.
ScribbleLive founder Michael De Monte (pictured) said the syndication marketplace, which will launch next year, will allow individuals who sign up to its freelancers’ plan to make money when they are covering or talking about live events online.
ScribbleLive already has a syndication marketplace for large organisations like Thomson Reuters and they plan to extend this service to other paying subscribers.
Speaking at news:rewired, De Monte said the product would help media organisations to cover breaking news from all over the world.
“You can’t be every place, every time,” he said. “Hopefully there will be a journalist producing that content and it can go into system.”
We round up some of the most innovative contributions to news:rewired, from the permanently out-of-office approach, to video game storytelling, to the location-based social media explosion
Readers have always thought of themselves in niches, claims Reeves, who calls the regional press foolish for thinking of a community of 100,000 as a single group
Times assistant editor said paywall alternatives meant “enormously intrusive advertising”, and claims that at a lot of sites “the barrier between journalism and commercial was getting very thin”
On Journalism.co.uk journalist and SEO expert David Amerland writes on the role of search engine optimisation (SEO) in the future of online publishing and paid-for news models.
“Newspapers and those who run them have not understood that online visitors to generalised news sites will pay not for the quality of the news, but for its convenience,” he writes…
In the final session at Journalism.co.uk’s news:rewired event on 14 January, we looked ‘New journalism, new business models: how can journalism support itself online?’