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Links: Gaming and journalism – what can we learn?

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The final session of news:rewired – beyond the story will look at how elements of computer, video and social gaming could be used by journalists and media organisations. We want to get you thinking about how gaming technologies, storytelling techniques and relationships between games and their players might be incorporated into journalism.

It might not be something you’ve thought about before, but there’s already some pretty interesting research and blog posts being written on the subject, which we’ve rounded up.

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Announcing the final session: Are we ready to play the journalism game?

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In the final panel debate of Journalism.co.uk’s news:rewired event in June, the nouveau niche, Philip Trippenbach, an interactive producer and games designer, declared to our delegates that “video games are the future of journalism”.

It’s important for us to realise that games are a medium just like text and pictures. As complex data sets become more and more available, the interactivity around it becomes more important – video games are a great way of doing that.

In this way, ‘games’ could provide an opportunity to do something different with data, something which really draws the reader into the news and involves them in the creation or impact of the story. It touches on many of the key terms in journalism today – interactivity, personalisation, engagement.

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Links: Branding and entrepreneurialism – standing out from the crowd

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Here are some more useful links and resources on topics up for debate at news:rewired – beyond the story.

This time we’re looking at Branding and entrepreneurialism, with Rory Brown, Molly Flatt, Rick Waghorn and Alex Wood, getting advice from those who have already bought the ‘making it on your own’ T-shirt and those who are just taking their first steps as an entrepreneur in the media business. And it’s not just about the individual, or startup – what about long-established news organisations? How should they be balancing and communicating their own business brands with that of their individual journalists? Or is branding really the journalist’s domain at all?

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news:rewired – hear from ‘beyond the story’ speakers why you should come

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On Thursday 16 December Journalism.co.uk will bring you news:rewired – beyond the story, offering practical advice from experts in journalism and digital publishing. The day-long event will look at the processes and technology beyond producing content that can make your journalism and communications more powerful.

The sessions will include: building communities for content from scratch; search engine optimisation for specialist publishers; new business ideas; building a brand and what linked data and the semantic web mean for journalists.

Take a closer look at the event with our video and hear more on the topics to be discussed from three of our scheduled speakers. Malcolm Coles, director of Digital Sparkle explains why effective SEO is often missing from publisher websites and how to rectify this; Rory Brown from Briefing Media discusses the necessary attributes of a media entrepreneur; and the Guardian’s Martin Belam talks about the importance of linked data and the semantic web to journalists in an increasingly open data world.

Tickets are available at £100 (+VAT) from this link.

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Announcing news:rewired – beyond the story, 16 December 2010

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Journalism.co.uk’s next news:rewired event will take place on 16 December at Microsoft UK’s London office.

news:rewired – beyond the story

What’s it about?
It’s a one-day event for journalists and communications professionals who want to learn more about building a brand and digital products to support and share their content. This event, which focuses on practical advice from experts in journalism and digital publishing, will look at the processes and technology involved beyond producing content that can make your journalism and communications more powerful.

The sessions will cover: building communities for content from scratch; search engine optimisation for specialist publishers; new business ideas and product management; and what linked data and the semantic web mean for journalists.

Who’s it for?
news:rewired events are for: working journalists with an interest in digital media; media trainers and students; journalism and communications academics; PR and communications professionals; and anyone interested in where the journalism and media industries are headed.

How can I get involved?
More information on speakers is available here. You can subscribe to this site to receive updates about the event at this link, or email laura [at] journalism.co.uk for more information.

Early-bird tickets will be available until 29 October at a reduced price of £80 (+VAT). To get yours click the Tickets tab or go to this link.

After 29 October ticket prices will rise to £100 (+VAT). For information about tickets and availability email ed [at] journalism.co.uk.

For sponsorship/advertising queries contact:
adam [at] journalism.co.uk or rebecca [at] journalism.co.uk.

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Where next for niche journalism and news:rewired?

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Our final panellists at news:rewired – the nouveau niche did their best to challenge, provoke and predict what’s next for niche journalism. Are specialist journalists too focused on ‘the story’? How do you serve a niche audience and attract new readers? Speaking to them off-stage, we probed a little further in this video.

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#newsrw: Your essential catch-up guide to news:rewired – the nouveau niche

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We’ve done our best to round up all the coverage from our news:rewired conference at Microsoft UK last Friday, but it’s likely we’ve missed some. So please, please send anything else our way and we’ll add it in: tweet @journalismnews or drop us an email events [at] newsrewired.com. We’ll follow this up with as many of the speaker’s presentations as possible.

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