Journalism.co.uk is delighted to announce that audience analysis company Social Honey will be sponsoring our next newsrewired event, which takes place on 20 July at Reuters HQ in London.
Social Honey collects, manages and delivers audience-content engagement data in realtime. Publishers like The Next Web and The Daily Mail use Social Honey tools to inform editorial and marketing decisions, and keep readers onsite for longer.
Michael Kavanagh, chief executive of Social Honey, will give a spotlight talk at the event, shedding some light on audience engagement.
Audience analytics, big data and personalisation have been entered into the buzzword hall of fame in recent years. Kavanagh will present the practical application behind the terminology through a case study. He’ll cover the partnership between DMG Media Ireland and Social Honey to increase audience visitation, engagement and revenue through applied use of data analytics and personalisation.