Four very mixed publications – The Guardian, Dazed Media, The Bureau of Investigative Journalism and The Mill – reveal what compels their readers to pay
Nailing your subscription pitch: what gets readers over the line to pay?
The future of news is by people, for people
There are no shortcuts for the issues facing the news industry. Esther Kezia-Thorpe says that going back to basics will improve trust in news, build better products and grow audiences
Middle-managers need greater support for newsrooms to thrive
Media strategy expert Lucy Kueng says that news leaders have to do three jobs at once. They need to be unburdened to deliver on digital transformation
How Kyiv Independent is thinking of audience trust as a marketing problem
A powerful mission can only get you so far, says Jakub Parusinski at Kyiv Independent. To keep growing, you must focus on relevance, value and personalisation
How The Times is running towards a digital-first future
“Who is the enemy? Is it the stagnant economy, the tech platforms or news avoidance? I’d suggest it’s none of those. The enemy is inertia,” says head of digital Edward Roussel at Newsrewired
Subscription retention strategies: pain points and remedies
Some subscribers will always cancel. It is better to make the exit a clean cut and prioritise relevance for those that stick around
Countering news avoidance: focus on relevance and value
Readers engage with the news when they feel like they have a stake in their news outlet of choice
‘Audiences are making a rational decision not to consume news products’
News avoiders are simply ‘frustrated sense seekers’ who do not see value in traditional journalism, says award-winning journalist Shirish Kulkarni