Sarah Marshall, head of audience growth at Vogue Global Network led the workshop on better understanding who your typical target audience is and what types of news content would resonate the most.
‘Less talk, more action’: Why newsrooms must respond to the growing need of diverse representation
When reporters from working class and minority ethnic backgrounds are made to feel welcome, it can help news organisations thrive
Lessons from Culture Trip’s content engagement strategy for addressing user needs
The travel media startup has found success in understanding what audiences are searching for and commissioning content based on that data – but what does this mean for news organisations?
Jenni Sargent, managing director at First Draft, on language around false claims, reaching sceptical audiences and collaboration
Jenni Sargent founded First Draft in 2015 and has since been devising initiatives to support organisations that tackle the challenges of trust and truth online.
Newsrewired proudly supports PressPad to foster greater diversity in UK newsrooms
94 per cent of UK journalists are white. 86 per cent have gone to university. 78 per cent of 18-34- year-olds cannot afford to live in London, away from home, to do unpaid internships and get their foot in the door. PressPad is trying to change that.
Why Forbes bought UK business publication The Memo as part of its European expansion
The acquisition has seen The Memo’s back catalogue of content transferred to Forbes.com, thus making it accessible to 80 million readers worldwide. As the title ceased to exist, its team of 80 has joined Forbes, which allowed the business publisher to expand its network of contributors across the continent to more than 200.
Engage your audience by fulfilling six reader needs
Although covering breaking news and offering analysis has been at the core of the BBC’s output for decades, the broadcaster has spent the past two years creating a better editorial strategy to fulfil the needs of its global audience by responding to six user needs.
Only 21 spaces left for Newsrewired – book your ticket today
With less than three weeks to go to our Newsrewired conference, spaces are getting tighter so secure your place today – when they are gone, they are gone.
Keynote speaker Dmitry Shishkin, chief content officer at Culture Trip, joins Newsrewired
We are very excited to announce that Dmitry Shishkin will be joining us at our upcoming Newsrewired conference as keynote speaker on 27 November 2019 at Reuters, London.
5 things you will learn at Newsrewired
With our conference just around the corner, we put together a short video that rounds up main talking points on the agenda.
Our 25th Newsrewired will, as always, feature a mix of workshops, talks and panel discussions about the latest tools, trends and techniques in digital journalism. Here are five things you will learn.