For many sites, a lot of commenters is a benchmark of online publishing success. But why do publishers encourage comments and what value can they get from it? An afternoon breakout session at news:rewired sought to find out…
#newsrw: The future’s bright, the future’s niche
We round up some of the most innovative contributions to news:rewired, from the permanently out-of-office approach, to video game storytelling, to the location-based social media explosion
#newsrw: Marc Reeves keynote: journalists need to learn to help sell niche, targeted content
Readers have always thought of themselves in niches, claims Reeves, who calls the regional press foolish for thinking of a community of 100,000 as a single group
#newsrw: the Times, RBI confident of a paid-for news future
Times assistant editor said paywall alternatives meant “enormously intrusive advertising”, and claims that at a lot of sites “the barrier between journalism and commercial was getting very thin”
#newsrw: Need some online buzz? Create your own personalised network with social media
Speakers from Open Democracy, Reputation Online and the Libel Reform Campaign discuss building networks and communities around content and making content ‘discoverable, shareable and allowing readers to interact with it in a live setting’