Bobbie Johnson, co-founder of web startup Matter, told delegates at the news:rewired – digital stories conference, in London today, how he arrived at the ‘model for high-quality journalism’ and managed to raise funds for the idea in a month.

Matter works by publishing a single long piece of journalism every month. The first article went live on Wednesday 14 November after Johnson and his business partner Jim Giles managed to raise $140,000 in a month – from a campaign on Kickstarter – to support run the business they run from their bedrooms.