Marcela Kunova's posts
With trust in traditional media on the decline and rapidly changing consumer habits, The Economist knows that not even its 181 years of history make it too big to fall. So, over the past couple of years, the publisher invested heavily in marketing and audience growth strategies that it hopes will solidify its position as a leading […]
At Journalism.co.uk, we like to experiment with the latest tools to see whether they are of any use to journalists. To test the strengths and weaknesses of the new Google product NotebookLM, we submitted a script detailing the topics and sessions of our upcoming conference. Pros: The conversation sounds very natural and human-like, and you […]
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Newsrewired is proud to support Reporters Without Borders and the Journalism Trust Initiative in their mission to reinforce trust in the media at such a crucial time. “We are thrilled to announce our participation in Newsrewired as a pivotal moment for the launch of the Journalism Trust Initiative in the UK,” said Benjamin Sabbah, director […]
Newsrooms need to look beyond short-term outrage and start putting scrutiny on the causes and solutions to a dire environmental situation
News avoiders are simply ‘frustrated sense seekers’ who do not see value in traditional journalism, says award-winning journalist Shirish Kulkarni
We need to start thinking of trust as a marketing problem. According to the latest report from the Reuters Institute, almost three quarters of publishers are concerned about the emergence of selective news avoidance. “There is no one central reason why audiences have become so distrusting of the news,” says Jakub Parusinski, CFO and co-founder of […]
Successful solutions are never about looking to build a new product but about correctly defining what problem we are trying to solve. That was the approach of more than 20 news organisations from across the world who worked together last year on addressing some of their problems, using artificial intelligence (AI) technologies. The Collab Challenges […]
The main mission of Newsrewired is to share knowledge about the latest trends in digital publishing to inspire change in newsrooms. Thanks to the support from United Robots, we are pleased to be able to invite 10 journalists from under-represented backgrounds to our upcoming conference, taking place from 19 to 28 October 2021. To enter […]
