A powerful mission can only get you so far, says Jakub Parusinski at Kyiv Independent. To keep growing, you must focus on relevance, value and personalisation
How Kyiv Independent is thinking of audience trust as a marketing problem

Jacob Granger's posts
A powerful mission can only get you so far, says Jakub Parusinski at Kyiv Independent. To keep growing, you must focus on relevance, value and personalisation
“Who is the enemy? Is it the stagnant economy, the tech platforms or news avoidance? I’d suggest it’s none of those. The enemy is inertia,” says head of digital Edward Roussel at Newsrewired
Some subscribers will always cancel. It is better to make the exit a clean cut and prioritise relevance for those that stick around
Readers engage with the news when they feel like they have a stake in their news outlet of choice
The Guardian, The Economist and The Financial Times share insights on how the newsletter format is being used to deepen reader relationships and bolster subscription offerings
Recruiting mostly from universities is skewing representation in UK newsrooms. What are the alternatives worth exploring and how do we make them a success?
Journalists have the skills, contacts and opportunities to have a successful career but they do not always realise it. Unlock your potential with tips from a former Bloomberg anchor turned entrepreneur
The Daily Star, The Times and Sunday Times, The Economist and The South China Morning Post have all created strategies to discover and attract younger and more diverse readers
Just like journalists, the CIA agents deal with stress, deadlines and tasks, leaving little time for creative thinking. Get inspired by their four techniques that can increase your own solution-generating power
Kevin Delaney, co-founder of Reset Work and Quartz, spoke at Newsrewired about the unique chance to improve the way our organisations work in the post-pandemic world.