The email newsletter is seeing a resurgence in popularity, having experienced a slow period as the news world went through a “method-of-the-year” style approach to audience engagement as hype for new concepts came and went.
From RSS to curation to social media it became easy to overlook the humble newsletter, but doing so means doing yourself a severe disservice.
At newsrewired, we gathered a panel with representatives from organisations known for their high quality and popular newsletters, chaired by Federica Cherubini, international head of knowledge sharing at Condé Nast International.
The article is a compilation of the various strategies, approaches, experiences and tips from the panel.