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Slides and audio – Online video at The Economist: How to train the voice of a 173-year-old to speak social

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In our fifth and final ‘Spotlight’ talk of the day, Adam Smith, deputy community editor at The Economist, gave attendees an insight into the process of creating social-ready videos that also match the organisation’s legacy.

Find Smith’s slides below, with accompanying audio from his talk and find out more in this blog post.


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