The user needs model is all the rage right now. It allows newsrooms to make smarter choices around producing content that audiences genuinely want and need.
Editor Nina Brorson and audience development lead Lars Jensen from Berlingske Media in Denmark are leading a workshop at the upcoming Newsrewired conference to show you how to turn audience data into actionable insights for your newsroom.
We’d like to know how far you are into your user needs model journey to inform the workshop. Please fill in this short survey.
Newsrewired takes place on 13 May 2025 at News UK, London. Want to join us? Agenda and tickets here.