When Google announced in 2020 that it would be phasing out third-party cookies – the backbone of digital advertising – news publishers adapted by developing their own first-party data strategies.
Only, after years of stalling on this decision, Google this year reversed the decision to phase out third-party cookies.
So have the last four years been in vain? Hardly, as news publishers working on these strategies say business resumes as normal, the same opportunities remain and this session will reveal how your newsroom can reap the rewards, too.