There is more to winning over young audiences than making TikTok videos. That does help when done right, but news outlets must also focus on developing the right products and direct relationships with the under-26s – just like the tech companies and social platforms who figured that out long ago.
Besides that, young people also tend to have an issue with the lack of action and agency that comes from consuming the news. In a big political year in the UK and around the world, how can news content motivate young people to head to the polls armed with the right information?
In this session, we will look at strategies from a wide range of organisations who will share tips that you can take back to your newsroom.