By nature, experiments require organisations to take risks and invest time and resources in projects that can have varying degrees of success, and that may or may not be replicated in the future.
So how can we make the most of them, whether it’s launching a product, refreshing the strategy on a particular platform, or trying a new technology?
With:
Bo Franklin, social media writer, The Economist;
Kevin Young, senior social editor, Bloomberg;
Moderated by: Jane Singer, professor of journalism innovation, City, University of London