Recruiting mostly from universities is skewing representation in UK newsrooms. What are the alternatives worth exploring and how do we make them a success?
How should publishers rethink reader revenue in a changing world?
Where is the ceiling for subscribers when it comes to reader revenue, and what can publishers do when they hit it? Experts from FT Strategies, the Guardian, Sifted and Tortoise share their insights
Deep listening and feedback loops: Using the news to tackle polarisation
A more nuanced and inclusive approach to interviewing and reporting helps audiences grapple with the divisive subjects that dominate headlines
‘Your copy should read like a WhatsApp message’: How to create content for and with Gen Z
JOE Media and NEED TO KNOW trade notes on how to discover and appeal to under 23s on social media
The role of the journalist in a polarised world
Local journalists are not always objective. But their cultural and contextual understanding is crucial to getting the story right (and you should credit and pay them accordingly)
Building resilient newsrooms: The skills media managers need in 2022
Journalists are our most precious commodity. It is time to give them the support they need, when they need it the most
How can artificial intelligence help increase audience engagement with the news?
Successful solutions are never about looking to build a new product but about correctly defining what problem we are trying to solve. That was the approach of more than 20 news organisations from across the world who worked together last year on addressing some of their problems, using artificial intelligence (AI) technologies. The Collab Challenges […]