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November 2018

Posts published in November 2018

“You need to super-serve the underserved” – Engaging Generation Z with niche content at the ShoutOut Network

Back in 2014, Efe Jerome, the founder of the ShoutOut Network hoped to create a safe space for young people from under-represented backgrounds to tell their own stories. After sharing the vision with Imriel Morgan, who was working in marketing at the time, high-quality podcasts that represented minorities flourished, and the network was producing six […]

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Press Association’s news service RADAR has written 50,000 individual local news stories in three months with AI technology

  The Press Association’s latest news service RADAR — ‘reporters and data and robots’ — uses those three ingredients to write local news stories at a frequency and precision impossible otherwise. Launched in December 2017 with Urbs Media and a €150m injection from Google’s Digital News Initiative (DNI) Innovation Fund, the AI technology uses publicly […]

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Panels By Getty Images: The AI technology that suggests images by ‘reading’ your story

Struggling to find the right picture for your piece on deadline? Getty Images have introduced new artificial intelligence technology to save you from trawling through image sites. Speaking at newsrewired (7 November) Benjamin Beaven, business development manager, Getty Images, explained that ‘Panels by Getty Images’ can be a newsroom’s best friend when up against the […]

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Top stories straight to your phone’s homepage: How one local news organisation reaches audiences through WhatsApp broadcasts

While Facebook may be depriorisiting news on the News Feed, Facebook-owned WhatsApp is a ‘back to basics’ alternative for news organisations, says Natalie Fahy, digital editor, Nottinghamshire Live speaking at newsrewired (7 November). Fahy said Nottinghamshire Live has been using WhatsApp as an avenue to for local news audiences to sign up for daily alerts […]

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How The Telegraph is engaging Generation Z on Snapchat

The digitally-savvy Generation Z, made up of 13-24 year olds, have never known life without smartphones. Snapping, swiping, liking and sharing is second nature to them, meaning news organisations must digitally adapt if they are to engage with younger people. As a result, The Telegraph has been producing mobile-first content on Snapchat Discover, sandwiching news […]

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