What makes a news article credible? Is it a trusted byline, a particular tone, the number of links, or the range of expert opinions presented?

To identify the credibility indicators in news media, Meedan and Hacks/Hackers set up a working group, currently in the process of developing a framework and mark-up a first round of test articles.

Initially called The Credibility Indicators Working Group and recently renamed as The Credibility Coalition, the initiative builds on existing frameworks such as Google’s way of labelling fact-checked articles in search results in order to build common definitions and a common data schema that all those who are working in this space can use to communicate.

“It’s an effort to develop a standard of third party mark-up of stories to inform platforms and AI initiatives about their credibility,” said An Xiao Mina, director of product at Meedan, who led workshops on credibility indicators at MozFest in London at the end of October.

“The coalition involves journalists, data scientists, librarians, designers and others because we believe that credibility has many different facets.”

The Telegraph’s commitment to video and audio storytelling was further emphasised in 2017 with the hiring of two broadcast journalists.

Its portfolio of podcasts and drive to explore opportunities for news distribution on voice-controlled devices also points to a desire to build a diverse digital offering that places the brand in front of people who might otherwise not interact with The Telegraph, as well as reaching its existing audience on emerging platforms.

Rob Owers, director of video and audio at The Telegraph, joined the title after roles at Twitter and Sky News. His focus is to both improve the quality of the existing output and to explore the possibilities of branching out into different formats such as longform video.