The Google Surveys platform allows for smarter, faster market research for today’s always on society. It is used by journalists and market researchers alike to help gauge the state of the nation and opinions on topical issues that need to be discussed right now.
From a journalist’s perspective, Google Surveys is a simple tool that allows you to ask the questions that matter to you and your readers and get answers in close to real-time.
Here is a good example of using Google Surveys from Trinity Mirror’s Manchester Evening News. They took what was in essence a national issue but the editorial team made it relevant to their readership in the North West of England.
In a short talk at newsrewired on 22 November, Olly Grundy, head of Google Surveys for publishers in EMEA, will announce the launch of Google Surveys Market Research grant in Q4, to continue Google’s initiative to support high-quality journalism through technology and innovation.
Over the past 16 years, Olly has worked in marketing, PR, research and advertising. He received a BA Hons degree in international business and is currently based in London.
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The next newsrewired digital journalism conference takes place on 22 November at Reuters in London, followed by a day of training on 23 November.
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We have now sold out of single day passes to newsrewired, but we still have a few 2-day tickets left, including access to the conference on 22 November and one training course of your choice on 23 November.
This will be our 20th conference, and as usual, we’re aiming to provide delegates with practical skills and ideas they can take home and explore in their own organisations.
Speakers from Reuters, WikiTribune, Quartz, BuzzFeed, The Wall Street Journal, the Guardian, Swedish Radio, Bloomberg and more will join us on stage on 22 November to discuss the latest trends and techniques in digital newsgathering and storytelling.
