Today we are happy to announce that Kevin Young, senior social editor at Bloomberg, will be joining our expert line-up on the day as part of the afternoon workshop on making the most of newsroom experiments.
Kevin has been a senior social editor for Bloomberg in London since 2015, managing its Twitter, Facebook and Instagram output to build audiences and engagement both in EMEA and globally.
Previously, he spent 15 years at BBC News as a radio broadcaster, an online journalist and latterly a social media specialist on @BBCBreaking and other high-profile accounts.
At newsrewired, Kevin will be sharing insights into how Bloomberg has launched and grown accounts such as @Brexit on Twitter and @bloombergbusiness on Instagram, how Instagram Stories have become an integral part of the organisation’s social strategy, and how they have developed newsletters to share their in-depth knowledge of specialist subjects.
In this practical session, he will be joining Bo Franklin, social media writer at The Economist, who will talk about The Economist’s strategy for adapting podcasts for social media, and from the title’s approach to resurfacing archive content.