As it happened: how to make Facebook Live work for you July 20, 2016 Event news by Charlotte Beale Leave a Comment on As it happened: how to make Facebook Live work for you By Owen W Brown on Flickr. Some rights reserved. In this practical workshop, Karla Geci, from Facebook’s strategic partnerships division, shared key insights and advice about how journalists can use Facebook Live to produce engaging livestreams and reach a wider audience.